Google Introduces Non GPS for Cellphones

Google Introduces Non GPS for Cellphones


Google has obviously hired somebody away from Microsoft's Naming Department for its new My Location service. It's a non GPS location technology which uses cell tower info and databases to work out the user's position, presumably similar to Navizon's tech.

To use it, bring up Google Maps on your phone and hit zero. That's it. Your position is shown on screen, and for directions, Google Maps will autofill your start location. The accuracy varies: According to Google, the software will pinpoint your position to within one quarter to three miles, but an advantage over GPS is that it works indoors.

And of course, with this will come ads. But, being Google ads, you're brain will likely filter them out and you won't even see them, just like the ones on the web. My Location will work initially on the Blackberry, Symbian S60, Windows Mobile, and some Motorola and Sony Ericsson handsets. It will not work on the iPhone.