Mobile Browsing Still Popular on Not-so-smart Phones

Mobile Browsing Still Popular on Not-so-smart Phones


We've seen reports indicating iPhone owners use their handsets to surf the Web far more than they talk. And we've seen surveys in which iPhone owners said they've been mobile surfing more than they ever were before. Also, the iPhone has also been selling like crazy. What does this all add up to?

Somehow, it doesn't add up to the iPhone (or other smart phones, for that matter) being the most prevalently used device for mobile browsing. An NY Times post on Thursday cited a report from AdMob, a major mobile advertising service, that said just as much ad traffic was coming from typical mobile phones as smartphones. Eh?

That's just a barometer of actual mobile browsing since it's based on ad traffic -- but AdMob hosts ads on 5,000 mobile sites, so it's a pretty strong indicator. Are non-smartphone owners trying to prove to their peers they don't need to pay upward of $80 a month to enjoy mobile internet? I couldn't stand surfing the web on my old Motorola RAZR, but I guess I have pretty high standards.

The Mobile Web: It’s Not Just for Smartphones [NY Times]